BRANDING: GRACE IN PARIS
Grace in Paris is your friend with all of the fashion secrets. Started by two fabulous women, Grace in Paris features an online fashion blog and little black book of premier Parisian boutiques as well as luxury fashion education and travel experiences state side and abroad.
My role is to create an inspired and friendly user experience via the Grace in Paris website as well as put together fashionable print promotions and branded media for marketing and exposure. www.graceinparis.com
EVENT MARKETING: 14ER FEST
14er Fest is a 3-day mountain festival for trail users of all ages in Buena Vista, Colorado. This fall event features competitions, events and classes for off-roading, mountain biking, hiking, trail running and fishing. An event like this requires various forms of marketing, both digital and print. This yearly project allows me as the designer to create marketing materials and push the 14er Fest brand through all aspects of media, including: posters, banners, advertisements, an event schedule fold-out, social media promotions, branded apparel, and informational signage.
BRANDING: CKS MAIN STREET
CKS Main Street , otherwise known as Colorado Kayak Supply, is the premier gear shop and rental center for whitewater sports in Buena Vista, CO. A decision to direct focus to the CKS Rental Center has given me the opportunity to create a new user experience on the website as well as increase marketing promotions, both digital and print, while staying in tune with the original CKS brand and its history.